Why Smart Brands Are Setting High Sustainability Goals

In recent years, big brands have been making bold promises about their commitment to sustainability. For example, in April 2025, Nestlé announced that all its packaging will be recyclable or reusable by 2025. Shortly after, LEGO revealed its plans to make all packaging sustainable by the same year, building on its earlier achievement of meeting a 100% renewable energy target. LEGO is also working on plant-based alternatives to its iconic plastic bricks.

While global companies make headlines, many smaller brands are also adopting sustainable practices throughout their supply chains. Even if they don’t get international coverage, consumers recognize their role in driving change.

Consumers Are Demanding Sustainability

A Nielsen Global Corporate Social Responsibility Survey (2014) of over 30,000 consumers across six countries found that:

• More than 50% of consumers are willing to pay more for sustainable products.
• Products with sustainability claims showed an annual sales increase of 2% to 5%.

This proves that sustainability isn’t just a corporate trend—it’s a consumer-driven movement.

Why Do Smart Brands Set High Sustainability Goals?

1. Competitive Advantage

As markets like food and pet food become crowded, eco-friendly packaging creates differentiation. Millennials, who represent a rapidly growing consumer group, are particularly concerned about sustainability.

2. Financial Benefits

Going green is often seen as expensive. But forward-thinking brands view it as an opportunity to:

• Optimize supply chains
• Reduce waste and inefficiencies
• Prepare for future regulations

The result? A greener strategy that also saves money in the long run.

3. Quality Without Compromise

Not all sustainable materials are equal. Brands once worried that green packaging meant sacrificing quality, but today options like ecofriendlypackaging films offer excellent barrier protection, durability, and print quality. This ensures sustainability without compromising freshness or brand image.

How Can Your Brand Set and Achieve Sustainability Goals?

The best eco-friendly packaging solution is one that is tailored to your product’s needs and long-term goals. At Emmerson Packaging, we help food and pet food brands adapt to new sustainability standards—delivering packaging that is greener, practical, and consumer-friendly.

By setting clear sustainability goals, your brand can:

• Stand out in a competitive market
• Build long-term consumer trust
• Contribute to a healthier planet

Wrapping Up

Big brands like Nestlé and LEGO may get the spotlight, but every brand—big or small—can lead change. By embracing sustainability, companies not only protect the environment but also win loyal customers and secure long-term success.

Read our blog on Recyclable Stand Up Pouches: What Are My Options?